Digital Marketing Executive Needed at the WeCo Communications

  1. Job Type: Full Time
  2. Qualification: BA/BSc/HND
  3. Experience: 2 – 3 years
  4. Location: Lagos
  5. Job Field: Media / Advertising / Branding 
  6. Salary Range: ₦150,000 – ₦200,000/month

Responsibilities

  • Develop comprehensive digital marketing strategies tailored to each client’s objectives, leveraging various digital channels and setting measurable KPIs.
  • Collaborate with our creative team to craft engaging content for social media, web, and email campaigns.
  • Manage and optimize PPC campaigns across platforms such as Google, Facebook, Twitter, and LinkedIn to maximize ROI.
  • Conduct thorough keyword research and on-page optimization to enhance website visibility and drive organic traffic.
  • Implement multivariate and A/B tests to optimize the online user experience and drive continuous improvement.
  • Analyze campaign performance data, generate insights, and provide data-driven recommendations to clients.
  • Stay abreast of industry trends and competitive landscape through market research and analysis.
  • Monitor campaign performance, analyze data, and provide data-driven recommendations for optimization.
  • Conduct market research and competitive analysis to identify industry trends and growth opportunities.

Requirements and skills  

  • Bachelor’s Degree in Marketing, Communications, or a related field.
  • Proven experience as a Digital Marketing Executive or similar role.
  • Proficiency in B2C social media marketing, Google AdWords, email campaigns, and SEO/SEM.
  • Working knowledge of ad tools such as Google Ads, SEMrush, Mailchimp, etc.
  • Strong creative writing skills and the ability to craft compelling content.
  • Analytical mindset with the ability to interpret data and generate actionable insights.
  • Excellent communication and interpersonal skills.
  • Strong organizational skills and ability to manage multiple projects simultaneously.
  • Leadership qualities and ability to collaborate effectively within a team.

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